
Senior Product Designer with 5 years of experience across B2B SaaS, fintech, and sustainability platforms. Specialized in complex systems, discovery-led design, and scalable design systems. Passionate about aligning user insight, product strategy, and measurable business outcomes.Expertise in Human-Centered Design, UX Strategy, Product Discovery, Agile/Scrum environments, B2B SaaS platforms, Enterprise Software, Fintech and ESG systems. Strong experience in end-to-end product ownership from problem framing to implementation and iteration. Skilled in qualitative and quantitative research including customer interviews, usability testing, journey mapping, service design, hypothesis validation, and data-driven prioritization. Advanced proficiency in Figma (components, auto layout, variables, design systems), interaction design, information architecture, prototyping, accessibility (WCAG, inclusive design), responsive design, and scalable component libraries. Experience collaborating in product trios with Product Managers and Engineers, facilitating workshops, aligning stakeholders, backlog prioritization, and roadmap planning. Familiar with analytics tools (GA, Mixpanel, Hotjar), experimentation frameworks, conversion optimization, and complex workflow optimization in data-heavy environments. Technical understanding of HTML, CSS, JavaScript, React, and developer handoff best practices. Move this candidate to interview phase. This is a strong profile for the organisation.
- Designing specialized software interfaces HMI displays 7" and 10" (Advantech) for industrial machinery.
- Creating dashboards for Air quality and machine controls for site operations
- Operate and improve a design system for both web and on prem HMI devices.
- Led product validation and discovery a new feature with a 65% user adoption in the first week.
- Acted as a bridge between design and product strategy to align business goals and user needs.
- Documented internal systems and design guidelines to improve knowledge sharing.
- Established a human-accessible mobile design system from scratch.
- Rebuilt the product experience, reducing by 30% support tickets.
- Shaped visual identity and design assets for marketing channels.
- Designed features aligned with existing design systems standards.
- Established an accessibility framework, improving compliance with WCAG.
- Produced internal communication materials to align stakeholders on product vision.
- Delivered animations, interfaces, and prototypes for web applications.
- Maintained design systems and collaborated daily with developers.
- Led the design process for a mobile-first product launch.
- Translated scientific research into accessible UX flows.
- Completed a 6-month intensive program with UX/Ui, research and coding sprints
- Specialized studies in Business Administration, global supply chain, complex negotiations, and matrix stakeholder management.
- Google Project Management Specialization (2025)
- CalArts Graphic Design Specialization (2023)
- Google UX Design Specialization (2021)